Microspeak: applying muscle
ramp up Technical term appropriated for general usage, meaning to gear up, to reinforce, and in a sense, to gird oneself for greater effort. Can be applied externally, as in ramping up resources for a new project, or internally, as in "I've got to ramp up to deal with these Web issues." traction Increasingly popular term (as of Summer 1997) for progress, movement, or getting ahead. "We've got traction on the website app now." © Ken Barnes	These industrial metaphors hint at the ever-present threat of inertia, fuzzy focus, or just plain laziness; "traction" seems an apt way of describing what ultimately pulls a product into the warehouse...

Microspeak: applying muscle

ramp up: Technical term appropriated for general usage, meaning to gear up, to reinforce, and in a sense, to gird oneself for greater effort. Can be applied externally, as in ramping up resources for a new project, or internally, as in "I've got to ramp up to deal with these Web issues."
traction: Increasingly popular term (as of Summer 1997) for progress, movement, or getting ahead. "We've got traction on the website app now."

These industrial metaphors hint at the ever-present threat of inertia, fuzzy focus, or just plain laziness; "traction" seems an apt way of describing what ultimately pulls a product into the warehouse...

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