Microspeak: for your eyes only...
eye candy
Not exclusively Microspeak, but a commonly used term denoting visually attractive material, analogous to "ear candy" in the music business (although not to "nose candy").
eyeballs
Users of a website; audience (a vague equivalent of listeners to a radio station).

© Ken Barnes

Two not-so-new concepts in new verbal apparel and boosted by technology: early newspapers and other periodicals also did their level best to entice readers and get them to notice advertisements, with the graphic means at their disposal...