Microspeak: and code shall rule...
author
Person who assembles various multimedia components - text, audio, graphics - into a cohesive presentation. Not to be confused with a traditional author in fiber media, who is known in cybermedia as a content provider. Also used as a verb ("You need to finish production so Mark can author that piece.")
content providers
(General industry usage) Writers, usually, although the term can also apply to artists, musicians, and anyone else whom the code lords condescend to allow to provide the raw material for their tools to propagate and facilitate.

© Ken Barnes

A couple of revealing items. They might indeed show that creative work tends to become a poor relation to the software required for publication in digital form. After all, printers were never called authors, as opposed to those bringing "content" to the press, such as writers, photographers and so on...